Apparel brands are interested in sourcing Tencel or lyocell for a number of reasons:

Sustainability

Tencel is known for its environmentally friendly production process, which involves using sustainable raw materials, reducing waste, and minimizing the use of harmful chemicals. This makes Tencel a popular choice for brands that are looking to reduce their impact on the environment and promote sustainability.

Comfort and Softness

Tencel fibers are known for their soft and comfortable feel, which makes them popular for use in clothing and other apparel products. This is especially true for intimate apparel, sleepwear, and activewear.

Moisture Management

Tencel fibers are highly absorbent and breathable, making them effective at managing moisture and keeping the skin dry. This makes Tencel a popular choice for use in clothing and apparel products that are worn in hot or humid conditions.

Durability

Tencel fibers are strong and durable, which makes them resistant to tearing and breaking. This makes Tencel a popular choice for use in clothing and apparel products that are subjected to frequent wear and tear.

Versatility

Tencel fibers can be blended with other fibers, such as cotton, to create fabrics with a variety of properties and characteristics. This versatility makes Tencel a popular choice for use in a wide range of clothing and apparel products.

In summary, Tencel’s combination of sustainability, comfort, moisture management, durability, and versatility make it an attractive option for apparel brands. By sourcing Tencel, brands can offer their customers clothing and apparel products that are not only fashionable, but also environmentally friendly and comfortable to wear.