Reactive printing on viscose fabrics is considered better than pigment printing for several reasons:

Color vibrancy

Reactive printing creates bright and vivid colors that are long-lasting, even after multiple washes. The colors are also more resistant to fading and bleeding.

Soft hand feel

Reactive printing is known for producing soft and comfortable prints, which is important in the production of clothing and other textile products. Pigment printing, on the other hand, can result in stiffer and less comfortable prints.

High color fastness

Reactive printing can have higher color fastness, meaning the colors do not fade or bleed easily, even after repeated washing.

High wet fastness

Reactive printing has high wet fastness, meaning the colors remain vibrant and do not bleed even when wet.

Environmental friendly

Reactive printing uses environmentally friendly dyes, which are less harmful to the environment and human health compared to some of the chemicals used in pigment printing.

However, it’s worth noting that reactive printing can be more technically challenging and requires more specialized knowledge and equipment compared to pigment printing, making it more expensive. Additionally, reactive printing may not be suitable for all types of fabrics, including synthetic and blended fabrics.